Real Estate CRM Software
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Apptivo
Software Description: Apptivo is an all-in-one CRM and business management platform offering sales, marketing, billing, help desk, and more. With no per-app pricing, mobile access, and integration with Office365 and G Suite, Apptivo delivers value, flexibility, and power to businesses of all sizes worldwide.
Features
Robust CRM and Sales Automation
Integrated Project Management with Billing
Comprehensive Help Desk System
Customizable Invoicing and Financial Management
Pros
- Comprehensive All-in-One Solution
- Affordability and Value for Money
- Responsive Customer Support
Cons
- Steep Learning Curve
- Limited Customization in Templates
- Basic User Interface Design
VTS
Software Description: VTS is a top leasing and asset management platform that centralizes data and workflows for commercial real estate. Used by over 35,000 professionals managing 10B+ sq. ft., it helps landlords and brokers boost leasing efficiency and tenant retention through real-time insights.
Features
Centralized Lease and Deal Management
Real-Time Portfolio Insights
Integrated Tenant Relationship Management (TRM)
Marketing Automation and Space Exposure
Pros
- User-Friendly Interface
- Centralization of Data
- Improved Collaboration and Workflow
Cons
- Limited Customization
- Steep Learning Curve for New Users
- Reporting Function Limitations
CompanyHub
Software Description: CompanyHub is a CRM that adapts to your workflow, offering dynamic reports, advanced email automation, and intuitive spreadsheet-style data entry. With Gmail sync, tracking, and access control, it helps sales teams save time, stay productive, and securely manage leads and communication.
Features
Dynamic Reporting Engine
Robust Email Automation
Excel-Like Interface for CRM Tasks
Granular Access Control
Pros
- Highly Customizable Interface
- Robust Email Integration
- Exceptional Customer Support
Cons
- Limited Advanced Reporting Features
- Lack of SMS Functionality
- Basic Document Management
F-RevoCRM
Software Description: F-RevoCRM is an open-source, cloud-based CRM solution tailored for Japanese professionals. It supports unlimited users and includes marketing, sales, support, and project management tools. Its customizable design enables integration with other CRMs. F-RevoCRM also offers support services, development assistance, and a help desk.
Features
Centralized CRM Management
Open-Source & Customizable
Unlimited User Accounts
Comprehensive Support Services
Pros
- License-Free Usage
- Unlimited User Accounts
- Comprehensive Pre-Set Functions
Cons
- Language Limitation
- Limited Online Reviews
- Potential Customization Complexity
InterAcct
Software Description: InterAcct is a versatile modular database system offering integrated solutions for marketing, CRM, quoting, accounting, scheduling, and more. With tailored options like Real Estate CRM and Manufacturing Software, it enhances productivity by streamlining operations and adapting to your business needs.
Features
Integrated Accounting
Customer Relationship Management (CRM)
Inventory Management
Project Scheduling and Management
Pros
- Comprehensive Feature Set
- User-Friendly Interface
- Customization and Flexibility
Cons
- Limited Scheduling Features
- Learning Curve
- Cost Considerations
AgentLocator
Software Description: AgentLocator is an all-in-one real estate CRM and lead generation platform featuring IDX websites, Google/Facebook ad campaigns, an AI-powered CRM with a dialer, mass email/SMS, and automation tools. It streamlines workflows and enhances branding for agents and brokerages.
Features
Integrated CRM with Built-In Dialer and Automation
SEO-Optimized, Mobile-Friendly IDX Websites
AI-Powered Lead Engagement Tools
Proven Lead Generation Campaigns
Pros
- Robust CRM and Lead Generation Tools
- Exceptional Customer Support and Training
- High-Quality Website Design
Cons
- Steep Learning Curve
- Additional Costs for Certain Features
- Concerns About Lead Quality
Daylite for Mac
Software Description: Daylite for Mac is a powerful all-in-one business app for small teams, designed to manage clients, sales, and projects efficiently. Available on Mac, iPhone, and iPad, it keeps everything organized in one place, helping you stay on top of emails, tasks, and deadlines. Save time, boost productivity, and grow your business with Daylite!
Features
All-in-One CRM & Sales Management
Seamless Project Management
Apple Ecosystem Integration
Offline Access & Sync
Pros
- Seamless Integration with Apple Ecosystem
- Comprehensive Client and Project Management
- Customizability and Flexibility
Cons
- Steep Learning Curve
- Limited Integration with Non-Apple Products
- Occasional Performance Issues
Exact for CRM
Software Description: Exact for CRM is an all-in-one CRM solution that simplifies sales, marketing, and operations management. It offers lead management, eCommerce integration, and detailed reporting, helping businesses track and optimize customer interactions. Designed for industries like construction, real estate, and nonprofits, it enhances efficiency and growth.
Features
Lead Management
eCommerce Integration
Advanced Reporting & Analytics
Multi-Industry Adaptability
Pros
- Web-Based Accessibility
- Process Flow Design
- Responsive Customer Support
Cons
- Cost Concerns
- Customer Support Limitations
- Customization Challenges
TOP PRODUCER
Software Description: Top Producer is a real estate CRM that helps agents manage leads, boost engagement, and close more deals. With MLS integration, smart farming, Follow-Up Coach, and AI-driven tools, it automates marketing and streamlines communication—turning conversations into lasting client relationships.
Features
360° Contact View with Social & Property Insights
AI-Powered Follow-Up Coach
Smart Targeting with Predictive Analytics
Integrated Transaction Management
Pros
- Comprehensive Real Estate Features
- Effective Follow-Up System
- Responsive Customer Support
Cons
- High Pricing for New Agents
- Outdated User Interface
- Limited Customization Options
CentraHub CRM
Software Description: CentraHub CRM is a mobile-optimized, industry-ready automation solution with dedicated modules for marketing, sales, and service. It centralizes data, streamlines lead management, and enhances customer engagement. With RESTful API integrations and digital commerce tools, CentraHub CRM helps businesses improve efficiency and maximize growth.
Features
Industry-Specific CRM Modules
Sales and Lead Management
Mobile Optimization & Cloud Accessibility
API Integrations & Digital Commerce Tools
Pros
- Customizability
- User-Friendly Interface
- Remote Support
Cons
- Implementation Challenges
- Pricing Concerns
- Mobile App Limitations
SalesLoft
Software Description: Salesloft is the leading Revenue Orchestration Platform, helping sales and marketing teams drive durable growth. With AI-driven insights and tools for sales automation, coaching, and engagement, Salesloft powers over 5,000 companies including IBM, Shopify, and Cisco.
Features
Sales Engagement Automation
Conversation Intelligence
Pipeline Management
Integration Capabilities
Pros
- Ease of Use
- Automation Capabilities
- Time-Saving Features
Cons
- Missing Features
- Call Issues
- Email and Integration Challenges
IXACT Contact
Software Description: IXACT Contact is an easy-to-use real estate CRM that helps agents manage contacts, communications, and marketing in one platform. With unique automation and content, it boosts client relationships and helps agents increase their commissions by an average of 55%.
Features
Contact Management & Segmentation
Automated Marketing & Drip Campaigns
Task & Follow-Up Reminders
Real Estate-Specific Content Library
Pros
- User-Friendly Interface
- Effective Marketing Automation
- Excellent Customer Support
Cons
- Limited Customization
- Mobile App Limitations
- Pricing Concerns
StrategicERP
Software Description: StrategicERP delivers AI-powered, cloud-based ERP and B2B CRM solutions to streamline workflows, boost productivity, and maximize returns. Designed for high-value transactions, it offers a smart, automated platform for optimal business effectiveness. Trusted globally since 2005, it ensures operational excellence.
Features
AI-Powered Customization
Centralized Cloud-Based Platform
Comprehensive B2B CRM System
Customized ERP Solutions
Pros
- Customizability
- AI-Driven Automation
- Cloud Accessibility
Cons
- Steep Learning Curve
- Integration Challenges
- Customer Support Delays
CRM.io
Software Description: CRM.io is an AI-driven CRM that streamlines sales, marketing, and support with automation tools like voice-enabled data entry, AI follow-ups, smart email bots, live call insights, WhatsApp Automation, RPA, and a B2B database—boosting engagement and operational efficiency.
Features
AI-Powered Communication Tools
Multi-Channel Outreach Automation (AI Cadence)
Telephony with Smart Call Insights
WhatsApp Workflow Automation
Pros
- AI-Powered Automation
- Integrated Communication Tools
- Comprehensive B2B Database
Cons
- Learning Curve
- Customization Limitations
- Integration Challenges
Lasso CRM
Software Description: Lasso CRM is the leading cloud-based CRM for new home sales and marketing teams. Trusted by 500+ builders and developers, it streamlines lead management, automates sales workflows, and integrates with essential tools. With real-time analytics and consulting services, Lasso helps sales teams convert prospects into buyers efficiently.
Features
Lead Capture & Management
Sales Automation
Email & Marketing Integration
Analytics & Reporting
Pros
- Industry-Specific Design
- Comprehensive Lead Management
- Integrated Email Marketing
Cons
- Navigation Complexity
- Basic Email Marketing Tools
- Limited Flexibility in Data Organization
Realpad
Software Description: Realpad is a Prague-based technology partner for Europe's real estate sector, offering software solutions that automate business processes, strengthen customer relationships, and enhance property transactions. Key features include alerts/notifications, contact management, document storage, and email management.
Features
Contact Management
Document Storage
Lead Management
Sales Pipeline Management
Pros
- Flexibility of the Software
- Responsive Support Team
- User-Friendly Interface
Cons
- Data Categorization Confusion
- Challenges with Data Exports
- Learning Curve for New Users
PipeRun
Software Description: PipeRun is a sales CRM that streamlines the sales process from lead acquisition to digitally signed contracts. It offers customizable pipelines, workflow automation, and integration capabilities, making it suitable for companies handling complex sales and channel management.
Features
Customizable Sales Pipelines
Workflow Automation
Integration with Communication Tools
Document Management and E-signatures
Pros
- Ease of Use
- Customization
- Integration with Communication Tools
Cons
- Limited Automation Triggers
- Data Import Limitations
- Advanced Reporting Needs
Onpipeline
Software Description: Onpipeline is a user-friendly Sales CRM that helps businesses manage sales pipelines, track deals, and organize customer data. It integrates with Google, Microsoft, QuickBooks, and Mailchimp, offering a scalable and cost-effective solution. Customizable fields, reporting, and automation tools keep sales teams efficient and organized.
Features
Lead & Deal Management
Activity Tracking & Reporting
Seamless Integrations
Customizable CRM
Pros
- Intuitive and User-Friendly Interface
- Customizability
- Affordable Pricing
Cons
- Limited Advanced Analytics
- Occasional Performance Issues
- Basic Reporting Features
Bigin
Software Description: Bigin by Zoho CRM is a simple, affordable CRM built for small businesses and startups. It streamlines customer management, lead tracking, and sales operations with an easy-to-use interface and mobile access—helping over 20,000 businesses improve collaboration and build better customer relationships.
Features
Visual Pipeline Management
Workflow Automation
Seamless Email Integration
Mobile Accessibility
Pros
- User-Friendly Interface
- Affordable Pricing
- Seamless Integration with Zoho Apps
Cons
- Limited Customization Options
- Lacks Advanced Marketing Features
- No AI-Powered Functionalities
ActivePipe
Software Description: ActivePipe is a real estate-focused email marketing platform that automates personalized campaigns to engage clients and generate leads. With CRM integration, smart targeting, and predictive analytics, agents can deliver timely content, nurture relationships, and close more sales effortlessly.
Features
Automated Lead Nurturing with Behavioral Insights
Seamless CRM Integration
Predictive Lead Scoring
User-Friendly Email Builder with Dynamic Content
Pros
- User-Friendly Interface
- Effective Lead Nurturing
- Seamless CRM Integration
Cons
- Limited Customization Options
- Occasional Syncing Issues
- Learning Curve for Advanced Features
Close
Software Description: Close is a CRM tailored for SMBs and startups, combining built-in calling, SMS, email, and automation tools. It streamlines sales workflows, enhances team productivity, and offers advanced reporting, making it ideal for businesses aiming to close deals faster.
Features
Built-in Multichannel Communication
Powerful Sales Automation Tools
AI-Powered Call Assistant
Advanced Reporting and Analytics
Pros
- Integrated Multichannel Communication
- Robust Automation and Workflow Features
- User-Friendly Interface with Quick Onboarding
Cons
- Higher Pricing Compared to Some Competitors
- Limited Customization in Lower-Tier Plans
- SMS Functionality Restricted to Specific Regions
Lime CRM
Software Description: Lime CRM is a visual, user-friendly CRM for marketing, sales, and support teams with 10+ users. It centralizes customer data, provides proactive reminders, and integrates with other IT systems to reduce duplicate work. Available on the cloud or on-premise, Lime CRM helps businesses improve efficiency and customer relationships.
Features
Sales Forecasting & Quotation Management
Proactive Follow-Ups
Role-Based Access & Project Management
Seamless Integrations
Pros
- User-Friendly Interface
- Customizability
- Comprehensive Customer Support
Cons
- Integration Challenges
- Occasional Instability
- Login and Update Issues
Escala
Software Description: Escala is a comprehensive marketing and sales automation platform that enables businesses to create landing pages, manage customer relationships, and automate marketing campaigns. With its user-friendly CRM, customizable templates, and real-time analytics, Escala helps businesses streamline their sales processes and enhance customer engagement.
Features
Customizable Landing Pages
Integrated CRM
Marketing Automation
Analytics Dashboard
Pros
- Exceptional Customer Support
- User-Friendly Interface
- Comprehensive Features
Cons
- Limited Default Filters
- Integration Challenges with Facebook Ads
- Complexity for Beginners
Less Annoying CRM
Software Description: Less Annoying CRM is a simple, affordable CRM built for small businesses. It helps manage contacts, leads, calendars, tasks, and follow-ups in one easy-to-use app. With integrations like Google Calendar and MailChimp, it streamlines daily workflows for over 10,000 businesses worldwide.
Features
Simplified Contact Management with Custom Fields
Integrated Calendar and Task Management
Lead and Pipeline Tracking
Seamless Integrations with Popular Tools
Pros
- Simplicity and Ease of Use
- Transparent and Affordable Pricing
- Exceptional Customer Support
Cons
- Limited Advanced Features
- No Native Mobile Application
- Basic Reporting Capabilities
Fyxt
Software Description: Fyxt is cloud-based property management software for net lease and mixed-commercial portfolios. It helps commercial property managers and owners streamline operations, cut costs, and boost NOI through automated workflows, maintenance management, reporting tools, and communication features.
Features
Multi-Lease Type Management
Rapid Work Order Scheduling
All-in-One Communication Hub
Advanced Analytics & Reporting
Pros
- Streamlined Maintenance & Work Orders
- Centralized Communication & Vendor Management
- Designed for Complex Commercial Portfolios
Cons
- Integration & Setup Complexity
- Learning Curve for New Users
- Integration Challenges with Third‑Party Systems
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