Marketing Automation Software
- Filter Results
ZoomInfo Sales
Software Description: ZoomInfo Sales is a B2B go-to-market platform offering real-time data, AI-driven insights, and integrated tools like Chorus and Engage. It helps over 35,000 companies streamline sales processes, enhance prospecting, and drive revenue growth through intelligent automation and CRM integration.
Features
Advanced Search and Filtering
Intent Data and Predictive Scoring
CRM and Marketing Automation Integration
Data Enrichment and Maintenance
Pros
- Extensive and Accurate Contact Data
- Seamless CRM Integration
- User-Friendly Interface and Onboarding
Cons
- Data Accuracy Issues
- Steep Learning Curve for Advanced Features
- Challenges with CRM Data Loading
Salesforce Customer360
Software Description: Salesforce Customer 360 is a suite of software products that unifies customer data across departments, including marketing, sales, and service. By leveraging connected data and AI, it offers a complete view of each customer, enabling seamless and personalized experiences.
Features
Third-Party Integrations
Workflow Management
Reporting & Statistics
Performance Metrics
Pros
- Comprehensive CRM capabilities
- Customizability
- Integration with third-party applications
Cons
- Steep learning curve
- High cost
- Complexity in advanced features
iPost
Software Description: iPost is an email marketing platform for franchises, agencies, associations, and retail businesses. Offering a user-friendly, flexible solution, iPost empowers marketers to create data-driven campaigns. With intuitive tools, it helps businesses improve customer engagement, streamline email marketing, and grow effectively.
Features
Omnichannel Marketing
Data-Driven Insights
Segmentation and Personalization
Automation Tools
Pros
- User-Friendly Interface
- Comprehensive Features
- Responsive Customer Support
Cons
- Learning Curve
- Integration Challenges
- Pricing Structure
RetentionForce
Software Description: RetentionForce is a marketing solution for small and medium businesses, featuring chatbots, loyalty programs, referral systems, and SMS/Messenger marketing. With automation tools and ready-to-use templates, it streamlines marketing tasks, enhances customer engagement, and supports scalable business growth.
Features
Conversational Marketing with Chatbots
Loyalty and Referral Programs
Marketing Automation
Customer Feedback and Reviews
Pros
- Comprehensive Marketing Automation
- Ease of Use
- Effective Customer Engagement
Cons
- Limited User Reviews
- Pricing Information
- Integration Capabilities
Whautomate
Software Description: Whautomate is a customer engagement and automation platform that helps businesses enhance customer interactions across channels like WhatsApp, Instagram, Messenger, Telegram, and Live Chat. It boosts sales and improves customer engagement through automated messaging, campaigns, and efficient communication management.
Features
Multi-Channel Communication
Automated Workflows
CRM Integration
Customizable Branding
Pros
- Multi-Channel Engagement
- Automation Capabilities
- CRM Integration
Cons
- Learning Curve
- Pricing Structure
- Integration Limitations
Serviceform
Software Description: Serviceform is an all-in-one platform designed for sales, marketing, and customer support. It offers tools like Chatbot, Live Chat, Dynamic Forms, and Conversational Landing Pages to convert website visitors into customers. Serviceform also includes management tools and communication features like email/SMS campaigns.
Features
Chatbot & Live Chat
Dynamic Forms
Email & SMS Campaign Builder
Analytics & Conversion Tracking
Pros
- Ease of Use
- Comprehensive Features
- Effective Lead Conversion
Cons
- Learning Curve
- Integration Challenges
- Pricing Structure
InBoundio
Software Description: Inboundio is a simple, easy-to-use digital marketing platform for individuals, small businesses, and agencies. It offers tools for social media, landing pages, CRM, lead generation, and email marketing. Agencies can white-label the platform, customize pricing, and manage clients—all from one dashboard.
Features
All-in-One Marketing Tools
White Label & Reseller Friendly
User-Friendly Dashboard
Scalable for Different Users
Pros
- Ease of Use
- All-in-One Platform
- White Label Capability
Cons
- Limited Advanced Features
- Customer Support
- Occasional Bugs/Glitches
Feathr
Software Description: Feathr is a marketing platform tailored for associations and nonprofits, providing easy-to-use tools for advertising, email, and digital engagement. It helps organizations deepen connections, increase revenue, and enhance their missions by managing multi-channel campaigns and centralizing data, ultimately maximizing their impact.
Features
Integrated Marketing Tools
Multi-Channel Campaign Management
Data Centralization & Insights
Audience Segmentation & Targeting
Pros
- User-Friendly Interface
- Comprehensive Multi-Channel Tools
- Robust Analytics and Reporting
Cons
- Learning Curve for Advanced Features
- Pricing Concerns
- Limited Customization Options
InTouch CRM
Software Description: InTouch CRM is a comprehensive platform for small businesses, offering CRM, email/SMS marketing, lead management, and automation tools. It streamlines customer interactions and sales processes, enhancing productivity and growth.
Features
Integrated Email and SMS Marketing
Comprehensive Contact and Lead Management
Automation and Workflow Management
Detailed Reporting and Analytics
Pros
- Integrated CRM and Marketing Automation
- User-Friendly Interface
- Responsive Customer Support
Cons
- Limited Advanced Analytics
- Additional Costs for Pro Features
- Complexity in Data Management
Aurea CRM
Software Description: Aurea CRM is a robust customer relationship management (CRM) tool that helps businesses drive customer engagement, optimize sales pipelines, and track key performance indicators. With integrated marketing automation and campaign management, the new Enterprise Edition delivers real-time insights, improving efficiency and decision-making.
Features
Sales Pipeline & Performance Tracking
Integrated Marketing Automation
Advanced Reporting & Analytics
Mobile & Cloud Accessibility
Pros
- User-Friendly Interface
- Comprehensive Features
- Effective Campaign Management
Cons
- Limited Customer Support
- Complex Setup Process
- Lack of Transparent Pricing Information
MyPRM
Software Description: MyPRM is a French SaaS platform designed to manage and develop companies' indirect businesses. It supports partner lifecycle stages, from recruitment to performance management, with tools for onboarding, training, co-marketing, and lead management. MyPRM helps organizations optimize their channel sales and forecast performance.
Features
Partner Onboarding and Training
Co-Marketing Campaigns
Lead Management
Performance Tracking
Pros
- Customization
- Streamlined Onboarding
- Comprehensive Training
Cons
- Analytics and Reporting Depth
- Integration Flexibility vs. Custom Requirements
- Lack of Free Trial
EngageBay CRM
Software Description: EngageBay is an all-in-one marketing, sales, and support CRM tailored for small businesses and startups. It offers marketing automation, email marketing, live chat, helpdesk, landing pages, and appointment scheduling. Serving over 150,000 companies globally, EngageBay simplifies customer acquisition and engagement.
Features
Marketing Automation
Email Marketing
Live Chat and Helpdesk
Live Chat and Helpdesk
Pros
- All-in-One Platform
- User-Friendly Interface
- Affordable Pricing
Cons
- Email Sequence Functionality
- Customer Support Challenges
- Learning Curve for Advanced Features
ActiveIQ
Software Description: ActiveIQ is an AI-powered B2B marketing platform that uses intent data to generate qualified leads, shorten sales cycles, and boost revenue. With tools like AdCONNECT and RunbookAI, it helps sales teams focus on high-value opportunities and deliver impactful ABM campaigns across industrial sectors.
Features
AdCONNECT™: High-Conversion B2B Advertising
AI-Powered Intent Data and Sales Intelligence
RunbookAI: Streamlined Sales Process Automation
Account-Based Marketing (ABM) and Sales (ABX) Capabilities
Pros
- User-Friendly Interface
- Effective Conversion Optimization
- Responsive Customer Support
Cons
- Delayed Lead Notifications
- Limited ERP Integration
- Higher Pricing Compared to Alternatives
Pega Sales Automation
Software Description: Pega Sales Automation leverages AI to optimize sales processes with real-time guided selling and full-cycle automation. It enhances lead prioritization, streamlines workflows, and boosts productivity for modern sales teams, all within a unified, agile, and mobile-ready platform.
Features
AI-Driven Guided Selling
Automated Lead and Opportunity Management
End-to-End Sales Process Automation
Mobile-Optimized Experience
Pros
- AI-Driven Sales Insights
- Built-In Templates for Process Automation
- Effective Market Targeting
Cons
- Steep Learning Curve
- Integration Challenges
- System Downtime and Lag
Meera
Software Description: Meera is an AI-driven text messaging platform that automates up to 80% of team tasks, using human-like conversations via SMS and WhatsApp. It engages and nurtures prospects, schedules meetings, or transfers them to sales teams, making sales, marketing, and customer service more efficient and cost-effective.
Features
AI-Driven Conversations
Multi-Channel Communication
Automated Lead Qualification
24/7 Availability
Pros
- Human-like Conversations
- Automates 80% of Work
- 24/7 Availability
Cons
- Limited Customization
- Integration Issues
- Pricing
Oncord
Software Description: Oncord is a complete website and digital marketing platform with drag-and-drop editing, email/SMS marketing, contact management, and eCommerce. It offers insightful analytics and integrates with accounting and CRM tools to help businesses grow and manage their online presence efficiently.
Features
Intuitive Drag-and-Drop Website Builder
Integrated Email and SMS Marketing Tools
Comprehensive E-Commerce Functionality
Robust Contact Management and CRM Integration
Pros
- All-in-One Platform
- User-Friendly Interface
- Reliable Performance and Support
Cons
- Learning Curve for New Users
- Limited Analytics Depth
- SVG Rendering Issues
Oracle Eloqua Marketing Automation
Software Description: Oracle Eloqua is a B2B marketing automation platform that helps businesses deliver personalized, data-driven campaigns. With AI insights, lead scoring, and cross-channel automation, Eloqua improves engagement, shortens sales cycles, and supports account-based marketing at scale.
Features
Advanced Campaign Orchestration
AI-Powered Lead Scoring and Management
Dynamic Content and Asset Management
Comprehensive Analytics and Reporting
Pros
- Robust Multi-Channel Campaign Management
- Advanced Lead Scoring and Segmentation
- Seamless CRM Integration
Cons
- Steep Learning Curve
- Limited Flexibility in Email Editor
- High Cost for Small Businesses
CentrixOne
Software Description: CentrixOne is a Canadian-made all-in-one CRM built for small and medium-sized businesses. It centralizes customer data, streamlines sales tracking, and automates marketing tasks in an intuitive and affordable platform. Simple to use, it's designed to help SMBs grow sales fast.
Features
Centralized Contact and Communication Management
Automated Sales and Marketing Workflows
Integrated Email Marketing Tools
Real-Time Sales Pipeline Tracking
Pros
- User-Friendly Interface
- Affordable Pricing
- Seamless Integration with Accounting Software
Cons
- Limited Mobile Access
- Basic Reporting Features
- Limited Customer Service Features
Brightpod
Software Description: Brightpod is an intuitive project management and time-tracking software built for marketing teams and creative agencies. It streamlines workflows with task lists, milestones, and automated workflows, ensuring seamless collaboration. With built-in time tracking, file sharing, and calendar integration, teams stay productive and organized.
Features
Task & Workflow Management
Time Tracking & Reporting
Collaboration & Communication
Project Visibility & Insights
Pros
- Ease of Use
- Effective Collaboration
- Responsive Customer Support
Cons
- Lack of Mobile Application
- Complex Navigation
- Pricing Concerns
Gold-Vision CRM
Software Description: Gold-Vision CRM is an affordable, fully customizable solution that helps construction businesses streamline processes, improve productivity, and win more bids. Integrating with key tools like Glenigan, Barbour, Sage, and Xero, it enhances relationship management and project delivery. Designed for SMEs and larger enterprises, it scales with your business.
Features
Seamless Business Integrations
Bid & Project Management
Customizable CRM Solutions
Dedicated In-House Support
Pros
- Excellent Customer Support
- Ease of Use
- Flexibility and Customization
Cons
- Limited Advanced Features
- Search Functionality Issues
- Category Limitations
Ynot
Software Description: Ynot is a higher education CRM that helps colleges and universities track student prospects from inquiry to enrollment. It supports phone, email, and SMS engagement, logs every interaction, records calls, and integrates with SIS and third-party tools to boost productivity and enrollment rates.
Features
Integrated Multi-Channel Communication
Automated Enrollment Workflows
Robust Reporting and Analytics
Seamless Third-Party Integrations
Pros
- User-Friendly Interface
- Comprehensive Communication Tools
- Responsive Customer Support
Cons
- Lead Integration Issues
- Limited Customization Options
- Occasional System Glitches
Mailsoftly
Software Description: Mailsoftly is a free email marketing tool with features like personalized campaigns, contact segmentation, automation, and detailed analytics. With customizable templates and white glove support for your first campaign, it’s ideal for businesses seeking easy, effective, and affordable email marketing.
Features
Personalized Campaigns
Contact Segmentation
Email Automation
In-Depth Analytics
Pros
- User-Friendly Interface
- Comprehensive Feature Set
- Exceptional Customer Support
Cons
- Limited Advanced Customization
- Integration Limitations
- Learning Curve for Advanced Features
A20 Connect
Software Description: A20 Connect is a powerful all-in-one platform for accounting firms, combining contact management, automated messaging, CRM, AI workflows, website building, and expert outsourcing. It streamlines operations and boosts client engagement, enabling firms to scale with ease.
Features
All-in-One Marketing Platform
Expert Marketing Outsourcing
AI-Driven Automation & Multichannel Messaging
Seamless Integrations with Accounting Software
Pros
- All-in-One Platform
- AI-Powered Automation
- Seamless Integrations
Cons
- Learning Curve
- Customization Limitations
- Pricing Transparency
CloudOffix
Software Description: CloudOffix is a cloud-based CRM that unifies Sales, Marketing, Project Management, HR, and more in one platform. Offering full customization, it simplifies workflows through tools like email automation and visitor tracking. Its collaborative environment helps teams work together for a superior customer experience.
Features
Comprehensive CRM
Customization
Visitor Tracking
Email Automation
Pros
- Comprehensive Functionality
- Customization
- Collaboration Features
Cons
- Learning Curve
- Integration Challenges
- Pricing
CRMBOOST
Software Description: CRMBOOST is a flexible cloud-based CRM platform that helps businesses manage contacts, automate marketing and sales, and track customer interactions. It supports mobile apps, targeted email campaigns, and custom solutions—empowering teams to stay connected and productive on the go.
Features
Lead & Contact Management
Marketing Automation
Mobile App Integration
Custom CRM Solutions
Pros
- Customizable CRM Solutions
- Mobile App Integration
- Marketing Automation
Cons
- Limited User Reviews and Ratings
- Lack of Detailed Pricing Information
- Potential Learning Curve
Table of Contents
Log In