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Lasso CRM is the leading cloud-based CRM for new home sales and marketing teams. Trusted by 500+ builders and developers, it streamlines lead management, automates sales workflows, and integrates with essential tools. With real-time analytics and consulting services, Lasso helps sales teams convert prospects into buyers efficiently.
The Smyte Score is a weighted average from leading review sites across the web.
Industry-Specific Design:
Lasso CRM is specifically designed for home builders and real estate developers, providing tools that cater directly to the unique needs of new home sales and marketing professionals.
Comprehensive Lead Management:
The platform offers robust features for managing leads, including capturing leads from various sources, organizing lead details for faster follow-up, and automating sales processes with dashboard alerts.
Integrated Email Marketing:
Lasso CRM connects email campaigns to CRM data, allowing for deeper prospect relationships and more effective communication strategies.
Navigation Complexity:
Some users have reported that the software’s navigation can be cumbersome, requiring several support videos and pages to locate features, which may hinder efficiency.
Basic Email Marketing Tools:
The email marketing system within Lasso CRM is considered basic by some users, making it challenging to build and format emails as effectively as with dedicated email marketing software.
Limited Flexibility in Data Organization:
Certain users have noted that Lasso CRM may not offer the flexibility desired for organizing customer data, which could be a limitation for teams with specific data management needs.
** Smyte uses AI to analyze online reviews, extracting key pros and cons by identifying patterns and summarizing customer feedback into actionable insights.